Selected work
End-to-end product design case studies across SaaS, healthcare and AI from research and framing to interaction design, systems and final product.
Fragmented SaaS tools and constant interruptions force users to manually track unfinished work across multiple platforms, shifting state recovery into human memory.
Metrics
58%
Report frequent interruptions
42%
Lose context after each one
79%
Rated the solution high value
Everyday contributions stay scattered across tools, forcing managers to rely on memory instead of structured evidence during performance reviews.
Metrics
50-500
Target company size
4
Research methods used
1
Evidence-based health score
SenseWell turns alarm management from constant noise into intelligent, progressive communication for clinical teams.
Metrics
4
Progressive alert tiers
2
Connected touchpoints
1
Unified alert platform
SaaS teams receive thousands of tickets, chats and feedback messages a month that no one can realistically read or synthesise.
Metrics
1000s
Feedback messages monthly
5
Operational layers
4
Core design principles
ITVibes is a Houston web design and online marketing company that needed an integrated, mobile-friendly website built for lead generation and conversion.
Metrics
SEO
Search-first design
100%
Mobile responsive
1
Conversion-focused site
Health-conscious adults struggle to verify the freshness and nutritional value of produce grocery shopping is still driven by visual guesswork.
Metrics
4
Freshness quality levels
1
Unified health profile
AI
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